Total pages in book: 72
Estimated words: 66134 (not accurate)
Estimated Reading Time in minutes: 331(@200wpm)___ 265(@250wpm)___ 220(@300wpm)
Estimated words: 66134 (not accurate)
Estimated Reading Time in minutes: 331(@200wpm)___ 265(@250wpm)___ 220(@300wpm)
“Agreed,” Kyle, one of the brand managers, chimed in. “It’s all about creating a community for PureGlow and that’s a great start.”
I nodded, getting more excited about these concepts I’d come up with. “In terms of community, how about starting a hashtag campaign? Something like ‘#NaturalAndInclusive’ or ‘#BeautyForAll’? We could encourage followers to share their own stories and experiences with the products using the hashtags. We could even share some of the best user stories and offer giveaways to build buzz.”
“I love that idea,” Sarah said, her tone full of enthusiasm as she stood up and walked to the whiteboard in the room, prepared to jot down notes. “That would create a lot of user-generated content, which is a great way to get more reach and build organic awareness for the client. What else have we got?”
From there, the four of us spent the rest of the morning brainstorming all the unique and different ways we could engage viewers. By the time we were done, we had a whiteboard filled with strategies, over half of which were mine.
“Great job today,” Jack said, once Sarah and Kyle were out of the conference room and I was still gathering my written notes. “Your ideas were solid. I especially like the one about integrating regular challenges, like that thirty-day skin care challenge using the product line that you suggested. Daily prompts on various social media channels and having users tag the brand and other friends to join in on the challenge was a brilliant idea.”
Jack and I had a great working relationship, and his praise always boosted my confidence. “Thank you. I spent a lot of time working on developing those ideas.”
“And it shows.” He grinned, tossing his empty paper coffee cup into the trash. “You’re going to be a great asset to Dare PR once Samantha puts you in a full-time position.”
Jack turned his head as someone walked by the conference room, the walls of which were built with floor-to-ceiling glass partitions. I followed his gaze, seeing Brandy chatting easily with my sister as Brandy led her to her corner office for the interview Valerie had today at eleven.
Jack blatantly stared at Valerie, interest flickering in his eyes as he craned his neck to keep watching them as they continued down the hallway.
Amusement trickled through me. “Would you mind taking your eyes off my sister’s ass?”
Startled, Jack immediately straightened and glanced at me, his face flushing red. “Your sister?”
“Yes.” I opened my phone and used my camera to take a picture of the notes on the whiteboard to use later when I put together the final presentation for the client. “She’s here today to interview as Brandy’s new assistant.”
He grinned, smoothing a hand down his silk tie. “Is she single?”
I looked at Jack, who was one of those classically handsome kind of guys. A little nerdy, but intelligent, and most importantly, a genuinely nice and kind person. That’s all I’d ever seen in the year of working with him. However, after what Valerie had gone through with Mark, I couldn’t deny feeling a little protective of her, which ironically reminded me of Caleb’s behavior with me, not that I was going to analyze that too closely.
“You don’t even know her,” I said to Jack, though I was smiling.
He shrugged. “Hey, a strong initial attraction is the most important part of getting to know someone.”
When I thought about the crazy chemistry between myself and Caleb that had been there from day one, I conceded his point. “Yes, she’s single, but she just went through a bad breakup and she’s a little…guarded.”
“Got it,” Jack said, his expression surprisingly serious. “So, don’t move too fast and overwhelm her. But asking her out for a coffee or lunch is pretty harmless, right?”
“Sure.” If Valerie was going to dip her toe back into the dating pool, someone easygoing and trustworthy like Jack was a good place to start.
I gathered up the rest of my things, as did Jack, and we left the conference room together, heading down the hallway in the opposite direction of Brandy’s office.
“Maybe you could introduce us sometime,” Jack said, his mind still on Valerie. “If she doesn’t get hired on as Brandy’s assistant.”
And if she did get hired …well, luckily there wasn’t any policy against interoffice romances. “We’ll see,” I replied, giving him a cheeky grin as we parted ways when we reached his office, one that came with a view of Manhattan as senior PR manager.
I returned to my small cubicle, which was also separated by glass partitions, so I was able to see when Brandy walked with Valerie back out to the reception area a while later. They were both smiling as they talked, but I couldn’t get a read on how well the interview might have gone.
Luckily, I was meeting Valerie for lunch in fifteen minutes at the deli right next to the office building. At noon, I let Jack know I was heading out for a bite to eat, anxious to hear all the details. I walked into the deli, grateful that my sister had already secured us a table since it was lunch hour, and slid into the chair across from her. Two iced teas had already been delivered, along with two settings, so I knew Valerie had already ordered for the both of us.