Total pages in book: 67
Estimated words: 61422 (not accurate)
Estimated Reading Time in minutes: 307(@200wpm)___ 246(@250wpm)___ 205(@300wpm)
Estimated words: 61422 (not accurate)
Estimated Reading Time in minutes: 307(@200wpm)___ 246(@250wpm)___ 205(@300wpm)
I shook my head, willing the images away. Crazy. All of it. So very crazy.
I just shouldn’t be affected by something like that. I was here to change things, not to…
I saw the look on Georgette’s face again. I denied that I had felt anything that matched it. In that effort, my mind went in a new direction that seemed stupid and insane at first—and then, suddenly, became the kind of aha moment I remembered from my favorite case studies and my favorite nonfiction.
Women. Women like Georgette. There must be… in the audience… lots of women who don’t think they want their suitors or husbands or boyfriends or whatever to put them in diapers. Don’t think they want that… but…
I remembered a report I had seen on the broad, top-down market trends for New Modesty Blue. Suddenly reanimated, I reached out for my keyboard and brought my monitor back to life. I searched and found the report.
Yes: viewership was roughly ninety percent male. Most of the other ten percent were characterized in the report as ‘DF’—Dominant Female. A tiny sliver, without a percentage, bore the label ‘SF’—Submissive Female.
I opened a new document and started to type, using the flow of my thoughts about marketing to push away the ones about my own reaction to what I had seen in the viewing room—not to mention everything I had experienced since coming to Selecta Entertainment.
According to the most recent longitudinal survey of market segmentation trends, NMB is leaving money on the table.
A strong first statement. I needed to back it up. I needed data.
I dove into what I had, pulling up reports and market analyses. My fingers flew across the keyboard as I poured my thoughts onto the screen:
The current viewer demographics for NMB show a clear gender imbalance, with only ten percent of viewers identified as female. However, as Selecta knows very well indeed, a significant portion of women harbor submissive fantasies they may be reluctant to acknowledge or explore. By targeting this untapped market segment, NMB has the potential to dramatically increase its viewership and revenue.
I paused, my heart racing. Was I really suggesting what I thought I was suggesting? I shook my head and pressed on, telling myself this was just business strategy.
Proposed marketing approach:
1. Develop a discreet, female-focused advertising campaign emphasizing the ‘empowerment through submission’ narrative. Use subtle imagery and language that speaks to hidden desires without being overly explicit.
2. Create a separate viewing portal specifically for submissive female viewers, with a softer aesthetic and more romantic framing of NMB content.
3. Introduce a loyalty program for female viewers, offering exclusive content and personalized ‘training’ suggestions based on viewing habits.
4. Partner with high-end lingerie and sex toy companies to offer curated product selections tied to popular NMB scenarios.
5. Launch a series of anonymous testimonials from satisfied female viewers, focusing on how NMB has improved their relationships and self-understanding.
As I typed, a small voice in the back of my mind whispered that I wasn’t just crafting a marketing strategy—I was outlining my own secret desires. I pushed the thought away, my cheeks burning.
Target demographic: Affluent women aged 25–45, married or in long-term relationships. Particular emphasis on the partners of high-net-worth individuals who may feel unfulfilled or curious about power dynamics in their relationships.
I paused, realizing I had just described myself, minus the billionaire partner. My fingers trembled as I continued typing.
Potential campaign slogans: Discover Your True Self… Embrace Your Deepest Desires… The Power of Surrender… Cultivate Your Secret Garden…
I stared at the words on the screen, feeling a mix of horror and exhilaration. Was this really me writing this? Had I somehow tapped into that hidden part of myself that I’d been desperately trying to ignore?
To distract myself from these unsettling thoughts, I dove back into the data. I wanted to look at what we knew about women in high-net-worth households that subscribed to other Selecta Entertainment content, but not NMB.
I hit a roadblock: I didn’t have access to client data at that granular level. I looked around the bullpen, feeling a little groggy from the deep immersion of my writing. I noticed my colleague Joe had come back from lunch without my even registering his presence two desks away.
“Joe?” I asked. “You got a minute?”
“Sure, Melissa,” he said. “What’s up?”
I explained what I was looking for.
“Cool,” Joe said. “Mandy can get you that data, easy. Assessment just has to anonymize it.”
Mandy, I remembered, was Stuart’s secretary. As a junior member of the team, I hadn’t yet had any real contact with her, but I knew she supported the rest of the team as well as our boss.
Hi, Mandy! I emailed her. I’m Melissa, the new exec on Stuart’s team. I have a query I’m hoping will be easy.
I went on, detailing the report I was looking for and saying that Joe had thought Mandy could help.